Agenda

9:00-10:00 Registration, Welcome coffee & Refreshments

• 10:00 Welcome address
  Alexey Komarov, Chairman of the Editorial Board, Air Transport Observer

• Low Cost Airline Services Marketing in the Modern Market Conditions
  Zhanna Shalimova, Marketing, Distribution and Sales Director, AviaNova Airline;
  Guenter Seibt, General Representative in Russia & CIS, Air Berlin

• Marketing strategy based on innovation: form shockvertising to crazy PR
  Maxim Poberezhnik, Marketing Director, Sky Express

• Up-today airline website: permanent improvement
  Alexander Beley, IT Director, Rossiya Airlines

11:45-12:05 Coffee Break

• Today’s Airline Website: Never-ending Improvements
  Grach Muradyan, Senior Airline Account Manager, Amadeus

• Opportunities to enhance distribution via Mobile in Russia
  Gerry Samuel, CEO, Mobile Travel Technologies Limited

• E-commerce – airline solutions
  Petr Brytkov, Deputy Commercial Director, Sirena-Travel

• Panel Discussion: What Does the Russian Air Passenger Want?
  Passenger categories. Carrier choice motivation, methods of booking and payment. Demands for associated travel services. Why do Russian passengers prefer services of foreign airlines and web-portals?
  Maxim Bespalov, Deputy Commercial Director, VladAvia Moscow Office
  Dmitry Khrapov, General Director, Tutu.ru
  Yury Sarapkin, Executive Director, BTAA

14:00–15:25 Lunch, Networking

• Remote Payment Methods for the Online-booked Flight
  Denis Kurnakov, Technical Director, Assist

• Three main backbones of GDS
  Nico Gormsen, General Manager, Hahn Air

• TCH business solutions for air transport
  Alexander Russ, Premier Vice-President, Russian Transport Clearing House
  Andrey Spitsyn, Deputy Director for Operations, Russian Transport Clearing House
  Elena Shinova, Head of Reservation Systems Department, Russian Transport Clearing House

16:40–17:10 Coffee Break

• Internet portals and online agencies role in the air transport distribution
  Dmitry Khrapov, General Director, Tutu.ru

• Panel discussion: Agencies: adaptation to the new market realities. Survival strategies, technological aspects, usable sales channels, partnerships. How will the market react to Sirena-Travel accreditation in BSP? Agency commission: the situation update. TCH offers sales tools for a wide range of associated services. How high is the demand?
  Andrey Maltsev, Deputy Director for Sales, DAVS Travelagency
  Anton Galatenko, General Director, Russian Travel Management Company
  Igor Golubev, General Director, Tourinfo Group

Organizing committee reserves the right to make changes in the program.