The air transport recession gives a dare as to airline business far to traffic sales agencies. Under these circumstances it is very important to position your company correctly, identify proper development strategies, apply the absolute sales techniques and increase available resources efficiency.

The key delegates of the conference are commercial and sales directors of airlines, travel agencies, airports and service providers. This audience is indeed unique as long as the conference remains the only event in Russia/CIS bringing together high level aviation and travel business experts.

The conference aims are to highlight the dialogue between related business sectors. While business interests of these companies may be different airline and travel businesses cannot do without consulting each other’s opinions.

Key issues:

• Air transport marketing and sales up-to-date
• Optimizing commercial activity of airline and agency
• Increasing sales efficiency
• New opportunities of on-line distribution
• Non aviation products: marketing potential

More than 135 delegates took part in the 4th Air transport marketing and sales conference. Among them were commercial directors, marketing and sales specialists of 18 airlines and 24 agencies.

Audience Structure in 2008

Among Conference Delegates in 2008:

Sergey Kiryushin, Aeroflot - Russian Airlines	Irina Ostrovskaya, Rossiya Airlines
Grigoriy Pomerantsev, Air Baltic	Vladimir Proskurin, IATA
Vitaliy Golovin, KD-Avia	Günter Seibt, Air Berlin