The fourth trade conference

The Airtransport marketing and sales conference is an annual event drawing representatives of travel and aviation industry to establish dialogue between contiguous sectors, which may have different interests but which can’t develop separately.

The conference aim is to give the companies involved in air travel sales an opportunity to discuss problems and prospects, to exchange know-how, to communicate with each other, to learn innovations in the market, which increase efficiency and competitiveness of Russian and CIS air travel industry.

Participation in the conference enables the delegates to hear opinions and practical advice of experts and leaders of the market, to make suggestions and to express their attitude to the present situation in air travel sales, to give comments and to discuss presentations, to address personally to representatives of the companies of business interest, to communicate during breaks and lunches.

Key issues:

• Airline / agency interaction of flight sales
• Non operational revenue – new possibilities for airlines
• Agency experience of on-line distribution implementation
• Development of bills settlement systems
• Ways of sales efficiency increasing
• New possibilities of on-line distribution
• Optimization of commercial activity of airline and agency

197 delegates participated in the third Air transport marketing and sales conference took place on November 21-22. Among them were commercial directors, marketing and sales specialists of 24 airlines and 40 agencies. Also the conference was attended by representatives of relevant governmental organizations, IT-companies, airports and Mass Media.

The quantity of participants is growing from year to year. It shows that Russian airlines and travel agencies change their attitude to marketing, which starts taking more place in Russian companies business.